Regional Creatives Finding Support Through Action

More than 250 artists from across Victoria are jumping at the chance to take part in the collaborative program ArtsACTION, running until 30 June 2021.

Facilitated by not-for-profit Jumpleads NFP in partnership with eight regional Councils, ArtsACTION provides inspiration and professional development for artists and creatives to assist them in growing their success.

“Artists and creatives and their contribution to wellbeing, employment and community development, are highly under acknowledged. In this context, the sector can be overlooked and/or under supported.” says organiser and program founder Sharon Seyd.

“ArtsACTION was developed to provide real and practical support for the creative sector – which makes an enormous contribution to the vibrancy, liveability, and health of our regional communities.”

This free program offers a six-part email resource pack, Zoom workshops, and access to a growing supportive network. The workshops cover topics such as being market ready, working together effectively, and digital communities.

Artists and creatives are taking up this opportunity to grow their career, build their brand, and connect with other creatives around regional Victoria.

Jaci Hicken from Mirboo North in Gippsland is enthusiastic about ArtsACTION, using the program to advance her business, Jacican Food Studio, where she combines her love of all things food, media and Gippsland.

“I’ve been on a journey to get to where I can be creative full-time. Always building skills, knowledge, and networks. When an arts officer suggested I take part in ArtsACTION, I jumped at the chance,” says Jaci.

Emerging or professional artists and people working in community arts or creative industry fields are invited to move into action, work collaboratively, and refine innovative methods for success.

Mandy Gloede, from Goulburn Options GO Art in Seymour, has found the ArtsACTION resources to be well aligned with her work.

“The ArtsACTION program has been a great way to easily access resources relevant to what our art program is trying to achieve, and the ArtsACTION online community is a great way to see what everyone else in regional areas are doing.” says Mandy.

ArtsACTION has helped artists and creatives with concepts as broad as marketing and selling strategies, branding and portfolio management, setting goals, and building community.

Carmel Duffy, a silversmith and jewellery designer from Krowera in South Gippsland, is taking this opportunity to pursue fresh creative endeavours.

“After a career in the technical and production side of delivering other people’s artistic visions, it’s time now for me to explore my own creative inspirations,” says Carmel.

“The ArtsACTION group is so timely for me to meet like minds and use the fab resources to connect and gain knowledge as I emerge into my own potential artist business.”

ArtsACTION is FREE to participate and will be delivered entirely online from 1 December 2020 to 30 June 2021.

Participating Councils include: East Gippsland Shire Council; Wellington Shire Council; South Gippsland Shire Council; Bass Coast Shire Council; Murrindindi Shire Council; Mitchell Shire Council; Strathbogie Shire Council; and Greater Shepparton City Council. 

For more information go to:

This program is now complete, to stay in the loop for further opportunities, subscribe to the Pop Up Art mailing list here


For media inquiries, images and interviews contact:

Karen Corr 0419 006 243 | [email protected]


Email Resource Package

The six-part info-mailer series provides inspiration and practical information to get you thinking and taking action around developing your creative career. Themes include designing your public profile, clarifying your career goals, building your team, working collaboratively, finding your story, and developing digital connections.

Zoom Workshop Series

Six interactive online sessions delivered as a weekly series to for you to connect with and strengthen your networks, effectively prepare for new opportunities, and grow your market reach.

The workshop topics include:

Being Market Ready Preparing credentials – improving portfolios, devising messaging, creating clear action plans, becoming market ready and better equipped for new opportunities.

Working Together Effectively Exploring methods/practices for working in teams – effective collaboration, supporting operation of management groups and teams, and development of current/future opportunities

Digital Communities Identifying appropriate online platforms for effective navigation in building digital communities, set up of e-commerce tools, brand-building engagement methods, and refining strategies for building reach and growing success.

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