Getting into Action to Support Creatives

Eight visionary Councils in Victoria have come together to support their creative communities via a collaborative program ArtsACTION, launching 1 December 2020.

ArtsACTION, facilitated by not-for-profit Jumpleads NFP, provides inspiration and professional development for artists and creatives to activate career pathways, broaden networks, and build market reach.

The free program offers a six-part email resource pack, Zoom workshops, and access to a growing supportive network. The workshops cover topics such as being market ready, working together effectively and digital communities.

Participating Councils include: East Gippsland Shire Council; Wellington Shire Council; South Gippsland Shire Council; Bass Coast Shire Council; Murrindindi Shire Council; Mitchell Shire Council; Strathbogie Shire Council; and Greater Shepparton City Council.

These Councils are keen to offer this practical support for their artists, particularly at such a crucial and challenging time.

“Local Arts sector businesses, organisations, and individual artists have been hit exceptionally hard through COVID-19 restrictions. Broadscale closures and complex and prohibitive operational guidelines mean that many are struggling to continue operations” says Mary Sullivan, Arts Development Officer, South Gippsland Shire.

“We are excited to join this collective approach, enabling us to provide for our Arts sector the opportunity to connect, reskill, and help prepare for the next phase of their creative endeavour.”

Jumpleads Director and program facilitator Sharon Seyd has been working in the creative industries sector for over 35 years. She recognises the need for artists to have relevant career skills and the practical support required to foster viable practices.

“This program came about through recognising that creatives are an often under-resourced, yet highly valuable sector,” says Sharon.

“Through our experience and previous programs, we have found most artists and creatives want greater opportunities for exposure. Many need support in development of skills, methods, and frameworks to maximise their potential.”

Emerging or professional artists, arts workers, and people involved in community arts or creative industry fields are invited to participate. It’s particularly relevant for creatives looking to grow their career, build their business, step up their organisation, or connect with other creatives across Victoria and beyond.

“There is a huge amount of talent in our area and we hope this program will provide inspiration and advice to our creatives about how to grow their art, their organisation and their business,” says Ken Cameron, Manager, Riverlinks Venues, Shepparton.

“This online program is particularly applicable and important for these COVID times and we encourage our artists and creative organisations to get involved.”

ArtsACTION is FREE to participate and will be delivered entirely online from 1 December 2020 to 30 June 2021.

For more information go to:

This program is now complete, to stay in the loop for further opportunities, subscribe to the Pop Up Art mailing list here

For media inquiries, images and interviews contact: Karen Corr 0419 006 243 | [email protected] or Melissa Abel  0421 704 064 | [email protected]



Email Resource Package

The six-part info-mailer series provides inspiration and practical information to get you thinking and taking action around developing your creative career. Themes include designing your public profile, clarifying your career goals, building your team, working collaboratively, finding your story, and developing digital connections.

Zoom Workshop Series

Six interactive online sessions delivered as a weekly series to for you to connect with and strengthen your networks, effectively prepare for new opportunities, and grow your market reach.

The workshop topics include:

Being Market Ready Preparing credentials – improving portfolios, devising messaging, creating clear action plans, becoming market ready and better equipped for new opportunities.

Working Together Effectively Exploring methods/practices for working in teams – effective collaboration, supporting operation of management groups and teams, and development of current/future opportunities

Digital Communities Identifying appropriate online platforms for effective navigation in building digital communities, set up of e-commerce tools, brand-building engagement methods, and refining strategies for building reach and growing success.


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